Everything about Business Myths No. 1: “The Customer is Always Right”

Everything about Business Myths No. 1: “The

 Customer is Always Right”

Popularly known business myth “The Customer is Always Right” Is really the customer always right? Being a business person or owning a business you always came across the various customer base. You may get an opportunity to understand what is the nature of the particular type of a customer but in this world of giving and take you might know the very popular phrase.   Correct! You guessed right. Let’s discuss one by one aspect of this phrase.

The statement “The Customer is Always Right” is a very popular statement and popularized by successful merchant Harry Gordon Selfridge. This statement has various versions. The legal law says – let the buyer beware, the hotelier from Switzerland stated - the customer is never wrong, in Germany people say- the customer is the King and in Japan people say- the customer is God. These all statement has a hidden and coon meaning which is any retailer or service provider or self-professional or business organization should always give priority to customer satisfaction and their requirements. One can say that these statements are the motto or slogan for all customer bases around the world.

The real reason behind this giving so much of import ants to the customer group is because of this customer the retailer or service provider or self-professional or business organization make money, they able to understand the current trend which is going on, also they are always able to improve the standard of customer service and sometimes customer has more knowledge then a retailer or service provider or self-professional or business organization.

Now things have changed. We all need to accept the change as time changes. You might have experience as time change we all need to adapt new things, routines, habits or one can say lifestyle. So, the customer also changed. Now the customer takes all facilities for granted by saying all those statements. They try to teach or try to dominate the retailer or service provider or self-professional or business organization in order to fulfill their requirements without any understanding of the worth of any product or services. Such types of customers think that all these retailers or service providers or self-professional or business organizations depend on us they should do what we are saying. Such type of case you can easily found in hospitality industry. Please note that such types of customers do not come always, but the numbers of such customers are increasing nowadays and yes don’t’ think all customers are the same.

If you are thinking from the knowledge point of view then the knowledge is at the fingertip of everybody because of digital India so, on one has the option to blame anyone neither customer nor retailer or service provider or self-professional or business organization. Often this thing doesn’t happen, but sometimes such situations occur because of miscommunications. One can easily conclude that “The Customer is Always Right” is a myth. Customers can be wrong and service providers can be wrong because we all are humans and we all know humans do mistakes but specifically for customers if you can show them the real meaning of consumer rights then it will not create any problem. 

- By PuiSSance We Team